INTEGRATED PROMOTIONS & PUBLICITY
ENT 305
All your lecture slides & any additional notes or resources from your lessons with Steve are updated here.
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CATCH UP ON THE COMPLETE UNIT IN FULL
LESSON SLIDES
LESSON 1
Unit Overview
LESSON 2
The Future of Marketing Communication
LESSON 3
Creative Strategy & Market Segmentation
LESSON 4
Multi-Channel Marketing Campaigns
LESSON 5
Campaign Design Pt. 1
LESSON 6
Campaign Design Pt. 2
LESSON 7
Building Your IMC Plan
LESSON 8
Marketing Psychology
LESSON 9
Virality & Merchandise
LESSON 10
Trends & Storytelling
LESSON 11
Data & Optimisation
LESSON 12
In-Class Presentations