INTEGRATED PROMOTIONS & PUBLICITY

ENT 305

All your lecture slides & any additional notes or resources from your lessons with Steve are updated here. 


If you're missing anything please email spalfreyman@myjmc.edu.au for support.

CATCH UP ON THE COMPLETE UNIT IN FULL

LESSON SLIDES

LESSON 1

Unit Overview

LESSON 2

Redefining the Core Function of Marketing Promotions

LESSON 3

Brand Audits, Customer Journey & Campaign Analysis

LESSON 4

Lesson 4

LESSON 5

Campaign Design Pt. 1

LESSON 6

Campaign Design Pt. 2

LESSON 7

Assignment Preparation Playbook

LESSON 8

Marketing Psychology

LESSON 9

Trans Media Storytelling

LESSON 10

Traffic & Virality

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