ENTERTAINMENT MARKETING

ENT 205

All your lecture slides & any additional notes or resources from your lessons with Steve are updated here. 


If you're missing anything please email spalfreyman@myjmc.edu.au for support.

CATCH UP ON THE COMPLETE UNIT IN FULL

LESSON SLIDES

LESSON 1

Unit Overview

LESSON 2

Exploring the P's & E's of Marketing

LESSON 3

Conducting a SWOT & PESTLE Analysis

LESSON 4

Conducting a SWOT & PESTLE Analysis

LESSON 5

Business by Design - Audience Avatar and Concept Ideation

LESSON 7

SMART Goals, Timelines, Pitches & Product/Market Fit

LESSON 8

Exploring Publicity, Direct & Content Marketing

LESSON 9

Mapping the Customer Journey

LESSON 10

Pricing Strategy

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